I worked with leading UK high street healthcare retailer Superdrug to launch the UKs most comprehensive campaign to tackle the important issue of sexual consent, led by campaign ambassador Georgia Harrison, in partnership with leading UK charities, Brook, Fumble, UK Says No More and Switchboard.

The You Before Yes Campaign provided information, education and support to improve people’s understanding about consent and help develop more positive consent behaviours. It delves into the crucial, but too often overlooked world, of consent to open up important conversations about what consent actually means, helping people feel informed and empowered to find their voice and take positive action.