To launch Superdrug’s magazine, The Edit, I created a series of interview videos and the main launch video.
I took the opportunity to refresh the look and feel of Superdrug TV design elements as the format evolved, to increase stand-out in the market, driving brand recognition and effective trafficking to the YouTube destination.
I developed a new distinctive look for Superdrug TV which made it immediately recognisable as a Superdrug owned marketing vehicle.