A global omni channel campaign to build corporate trust for Ferrero, bringing its ‘Quality at heart’ platform to life through storytelling. I set the strategic and creative direction, working with local markets to tailor content to language and cultural nuance, while building internal momentum through employee advocacy that reinforced Ferrero’s family values.

Launched in 2024 across YouTube, LinkedIn, Instagram and Facebook in Europe, Australia and China, the campaign expanded to the US, Canada, Brazil and Mexico in 2025, and reached digital OOH, experiential and VOD in 10 countries. Overall brand perception rose by a global average of 54%, with some markets up by 80%.