Drive awareness of Boots menopause products and services via video content that relates to trending menopause search terms, improving Boots’ organic ranking. Position Boots as the one-stop-shop for menopause symptoms and solutions, with specific expertise and products on hand in-store and online.

My team and I planned out 5 episodes with themes around the topic of menopause. We were joined by our host Genevieve Nikolopulos and guests, Sandie Roberts and Dr. Shahzadi Harper discussing all things hormone related.

The content series was fully produced and directed by me along with my team of designers to create the branding elements.