Online video and key visuals for an OOH and print campaign, introducing the new Core ice cream range from Ben & Jerry’s. Proud of this as well as creative direction, I wrote the copy and art directed the campaign.
The launch was also supported by a raft of assets supporting BTL and in-store awareness for supermarkets and other retailers.
![](https://www.trentpayne.com/wp-content/uploads/2017/02/Core_48sht01.jpg)
![](https://www.trentpayne.com/wp-content/uploads/2017/02/Core_48sht01b.jpg)
![](https://www.trentpayne.com/wp-content/uploads/2017/02/Core_48sht01a.jpg)
![](https://www.trentpayne.com/wp-content/uploads/2017/02/Core_48sht01c.jpg)
![](https://www.trentpayne.com/wp-content/uploads/2017/02/Core_A401.jpg)